UK Creative Ideas Limited (UKCI) has signed an agreement with the Internet Corporation for Assigned Names and Numbers (ICANN) to launch the new .ART domain.

.ART, which launches in fall 2016, is an internet domain dedicated to serving the arts and culture communities to enhance the art industry’s presence online. The initiative hopes that in providing more name choices, exact matches for searches and identification with the arts, the art world will more easily be able to connect to its audiences.

“Our goals are to support existing museums, galleries, artists, auction houses and others in protecting and enhancing their brands, to inspire new organizations to build on .ART real estate, and to make domain names available to younger players to the art scene whose names are no longer available in other TLDs and want to immediately be identified with the art world,” said John Matson, CEO of UKCI.

The .ART domain will launch at the end of 2016.